Right now there is a lot of discussion about the X-Men brand and franchise, what made them great in the past and what lead to their decline. But there has been very little said about their potential to return to greatness and sales domination.
The general concusses about what made them great throughout the 1970s-80s was a steady creative team that built up its characters through incremental change in an expanding world of melodrama. However in 1991 the first problem occurred, the focus was lost among a glut of new titles and characters barely resembled themselves and lost all forward momentum. In 2001 brought on the second problem for the franchise, new creators brought clear focus and definite change that redefined the characters, but Marvel immediately regressed and has struggled to find a direction they can support since then.
I believe the fix to these issues could be found in the best aspects of two current comics: Amazing Spider-Man and Adventure Comics.
In 2008 Marvel turned the three monthly Spider-Man titles (“Amazing”, “Sensational,” and “Friendly Neighborhood”) into one comic that came out three times a month. To kick this off, Marvel put out a controversial story that changed his status quo. But what people have responded to most positively is not Peter Parker’s marital status, but the frequency and quality of the stories put out. A team of writers known as the Spider-Man Brain Trust was formed who together create long term storylines for the comic and take turns writing issues. The result is a steady dependable comic with consistent quality and character development.
This could easily be done with the X-Men. Right now there is a glut of X-Men team comics (Uncanny X-Men, X-Factor, X-Force and New Mutants) and solo books (X-Men Legacy, three Wolverine titles, three Deadpool titles, Cable, and several one-shots) all competing in the market place. It is simply too many books with too similar purposes. Everything should be canceled except: Uncanny X-Men (the original and flagship title), X-Factor (the only radically distinct book), Wolverine and Deadpool. Uncanny X-Men should then come out three times a month thanks to rotating writer and artist teams. Wolverine and Deadpool could each come out twice a month since the demand is apparently there. X-Factor should be allowed space and time to develop as it needs.
As for what happens to all the extra characters when the titles slim down into one X-Men team book, look to Adventure Comics. This legendary title just returned with Superboy as the main attraction with back up features “starring The Legion of Super Heroes.” But the team of the Legion is not the star of these 8 pages, instead each back up has featured a different team member in satisfying a satisfying story that hints at future stories.
This is how the many mutants don’t get lost in the shuffle. Give the three-times-a-month Uncanny X-Men a back up (or possibly even make it a flip backup, and call the back cover “X-Men: Legacy” to preserve that numbering) that spotlights one or two additional characters in a standalone adventure, or a recurring feature throughout the months or issues that serve as teasers for future stories.
The end result would be a fast moving title that covered the scope of the entire X-Men landscape and provided opportunities for individuals to be recognized.